How to Affordably Market Your Small Business

Kristina Kraus
Greater Nevada Credit Union
Whether you just started up a small business or took over an existing one, marketing it can be intimidating if it’s not your forte. Print ads, TV commercials and radio spots are traditional methods of advertising, though they are not the easiest to put together, nor are they the most budget friendly.

Take a look at the list below for affordable ideas on how to market your small business.

Store Front Improvements

If you have a store that is open to the public, before heavily advertising, you need to make sure you are putting your best foot forward.  Between appearance and service, you’ll want customers to walk in with an immediate good first impression. For expanding or modernizing your facility, consider an SBA loan which specializes in meeting the unique borrowing needs of small businesses.

Social Media

Social media is a free and easy way to reach your customers. There are several social media channels out there with more popping up every day, so it’s important to decide which ones are relevant to your audience. If you aren’t selling to teenage girls, then you probably don’t need to be on SnapChat. Take a look at social media channel demographics here.

When creating your social pages, remember to thoroughly build out your profile page as it’s the first impression viewers will have of your business if they find you through one of these channels. Important pieces to include are your logo, website, hours of operation, an About section, and any images that you think might be helpful.

Email Marketing

For great ROI, your business should look into developing email campaigns. With services such as Mail Chimp and iContact, email is very affordable and may even be free if you have a small amount of subscribers.  These services also typically provide email templates so you don’t need to do any designing:  just load your list of subscribers and whatever message you want to communicate.

As of 2014, companies attributed an average of 23% of their total sales to their email marketing channel, compared to 18% in 2013.

Be Present in Your Community

Most communities have local events and gatherings throughout the year that you can attend in order to network for your business. If being a sponsor at an event is too costly, an easy way to get your name out is to wear a shirt with your company logo while attending the event as a spectator. Always be sure to carry around a stack of business cards that you can hand out while networking.

Host Your Own Events

In addition to attending local events, hosting one yourself can be very beneficial. Events tend to create a buzz and can be easily promoted through email, social media and word of mouth in your store leading up to the event. Grand openings, anniversaries, a summer customer appreciation BBQ, and winter clearances are all great excuses to get customers in.

For other small business tips, check out the Business Section on Greater Nevada’s website.